OPICO has appointed Chris Carter in a new role to expand the technical and sales support team to reflect the increasing portfolio of the company’s products.

Chris has spent his career in engineering, starting out in the army then moving back to his family roots in agriculture. He has worked for tractor dealerships and, in more recent years, has specialised in both grassland and arable cultivations equipment.

His strong machinery focus and extensive experience will be invaluable in his new role supporting dealers, responding to technical questions and ensuring that customers have access to all the information they require when purchasing or servicing machines.

Chris will be based in Bourne at the OPICO headquarters but will spend a considerable amount of his time out in the field providing practical dealer support across the extensive and expanding range of OPICO brands, including SKY, HE-VA, Maschio, Gaspardo and Strautmann.